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Rory Byrne, a trained chef, is considering setting up his own food business - Leaving Cert Business - Question 7 - 2012

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Rory Byrne, a trained chef, is considering setting up his own food business. He has no business experience so he approached his friend Sarah Dunne, a business gradua... show full transcript

Worked Solution & Example Answer:Rory Byrne, a trained chef, is considering setting up his own food business - Leaving Cert Business - Question 7 - 2012

Step 1

Outline two reasons why a Business Plan should be prepared.

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Answer

  1. To set out clearly the objectives and targets of the firm: A Business Plan helps Rory identify what he wants to achieve with his food business, providing direction and clarity.

  2. To identify resources required: It allows Rory to understand what resources (financial, human, and physical) are necessary to launch and sustain his business.

Step 2

Explain three factors Rory should consider before choosing a source of finance.

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Answer

  1. Purpose: Rory needs to determine whether the finance is short, medium, or long-term to align with his business needs.

  2. Cost of finance: He should assess the interest charged (APR) associated with different financing sources, as this will impact his overall costs.

  3. Risk involved: Rory must consider how manageable the repayments will be, especially in the current economic climate, and whether it could affect his business viability.

Step 3

Explain the following production options/processes and give one example in each case.

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Answer

  1. Job Production:

    • This involves producing one-off goods to order. It typically requires highly skilled employees and can be costly due to the bespoke nature of the products. For example, a tailored suit.
  2. Batch Production:

    • This method produces a certain amount of a product at once. Work is completed on each stage of production, and then moves to the next batch. For example, baking a batch of cakes in a bakery.

Step 4

Outline two risks and two rewards of setting up a Sole Trader business.

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Answer

Risks:

  1. Unlimited Liability: If the business fails, Rory could lose personal assets such as his house.
  2. Heavy workload/stress: As a Sole Trader, Rory would be responsible for all aspects of the business, potentially leading to burnout.

Rewards:

  1. Complete control: Rory can make all decisions regarding the business without needing to consult anyone else.
  2. Personal satisfaction: Successfully launching the business can provide a sense of achievement and validation.

Step 5

Explain the term ‘target market’.

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Answer

A target market is the specific group of people at whom a particular product or service is aimed. This group is usually characterized by common factors such as age, income level, gender, location, or lifestyle.

Step 6

Name two possible target markets that Rory might consider.

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Answer

  1. Health-conscious individuals: This group may be interested in low-calorie foods or health-oriented meal options.

  2. Local schools: Catering to school lunch programs could provide a steady customer base while promoting healthy eating.

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