Photo AI

Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009

Question icon

Question 4

Explain-the-terms-‘desk-research’-and-‘field-research’-Leaving Cert Business-Question 4-2009.png

Explain the terms ‘desk research’ and ‘field research’. Use one example of each to support your answer. (a) Desk Research is: Example: (b) Field Research is: Exa... show full transcript

Worked Solution & Example Answer:Explain the terms ‘desk research’ and ‘field research’ - Leaving Cert Business - Question 4 - 2009

Step 1

Desk Research is:

96%

114 rated

Answer

Desk research refers to the collection and analysis of secondary sources of information, meaning data that has already been gathered by others. This type of research is beneficial because it is often more cost-effective and less time-consuming than primary research. Desk research can involve both internal sources, like reports and accounts from within the organization, as well as external sources, such as published documents and statistics from reputable institutions.

Example: The total number of cars sold in the first quarter of 2009 can be located through research conducted by the Central Statistics Office (CSO) or the Society of the Irish Motor Industry (SIMI).

Step 2

Field Research is:

99%

104 rated

Answer

Field research is defined as the gathering of primary sources of information directly from the target audience. This type of research aims to discover new information and insights that cannot be obtained from existing data. Field research methods might include surveys, observations, and personal interviews, allowing for more direct engagement with participants.

Example: A common illustration of field research would be conducting a survey at a car dealership to gather customer feedback on their satisfaction when purchasing a new car. This could involve various methods such as questionnaires, observations, sampling, and personal interviews.

Join the Leaving Cert students using SimpleStudy...

97% of Students

Report Improved Results

98% of Students

Recommend to friends

100,000+

Students Supported

1 Million+

Questions answered

Other Leaving Cert Business topics to explore

Consumer Protection & Legislation

Business - Leaving Cert

Industrial Relations

Business - Leaving Cert

People in Business & Contracts

Business - Leaving Cert

Entrepreneurs & Enterprise

Business - Leaving Cert

Communication & I.T in Business

Business - Leaving Cert

Management Skills

Business - Leaving Cert

Business Accounts & Ratio Analysis

Business - Leaving Cert

HR Management

Business - Leaving Cert

Insurance

Business - Leaving Cert

Business, Government & the Economy

Business - Leaving Cert

Taxation

Business - Leaving Cert

Business Expansion

Business - Leaving Cert

Finance in Business

Business - Leaving Cert

Marketing

Business - Leaving Cert

Starting a Business/Business Planning

Business - Leaving Cert

Ethics & CSR

Business - Leaving Cert

NGO's and Community Development

Business - Leaving Cert

Sectors: Primary, Secondary, Tertiary

Business - Leaving Cert

Types of Business : Sole Trader etc.

Business - Leaving Cert

International Trade

Business - Leaving Cert

THE EU: Institutions & Policies

Business - Leaving Cert

2022 - ( UNITS 4,5 & 6)

Business - Leaving Cert

2023 - ( UNITS 5,6 & 7)

Business - Leaving Cert

Industrial Relations & Contracts

Business - Leaving Cert

People in Business

Business - Leaving Cert

Entrepreneurs and Enterprise

Business - Leaving Cert

Management Skills (Communication & ICT)

Business - Leaving Cert

Managment Skills & Activities

Business - Leaving Cert

Human Resource Management

Business - Leaving Cert

Managing Finances

Business - Leaving Cert

Starting & Expanding a business

Business - Leaving Cert

Categories of Industry

Business - Leaving Cert

Ethics in Business

Business - Leaving Cert

NGOs and Community Development

Business - Leaving Cert

Ownership Structures

Business - Leaving Cert

The EU: Institutions & Policies

Business - Leaving Cert

International Trade & Marketing

Business - Leaving Cert

What does this stand for ?

Business - Leaving Cert

Management Activities

Business - Leaving Cert

Management Change & TQM

Business - Leaving Cert

Global Business

Business - Leaving Cert

Marketing: Market Research & Market Segment

Business - Leaving Cert

Marketing The 4P's Product, Price, Place, Promote

Business - Leaving Cert

Enterprise

Business - Leaving Cert

Management Skills (Leading & Motivating)

Business - Leaving Cert

Management Activities (Plan, Organise, Control)

Business - Leaving Cert

;