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Explain the term Public Relations (PR) - Leaving Cert Business - Question B (i) & (ii) - 2015
Question B (i) & (ii)
Explain the term Public Relations (PR). Discuss methods a business could consider to generate good Public Relations.
Worked Solution & Example Answer:Explain the term Public Relations (PR) - Leaving Cert Business - Question B (i) & (ii) - 2015
Step 1
Explain the term Public Relations (PR).
Answer
Public Relations (PR) encompasses all activities aimed at creating a favorable public image for a product or service among its stakeholders. It involves managing the information shared between an organization and the public to cultivate a positive perception. The main objective is to promote a good corporate image, which helps in building trust and credibility. PR utilizes various tools and strategies, including press releases, media relations, and outreach activities to ensure that the business is represented positively in public discourse.
Step 2
Discuss methods a business could consider to generate good Public Relations.
Answer
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Publicity: Businesses can leverage press releases and media conferences to highlight their activities and achievements, enhancing their visibility and reputation.
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Sponsorship: By sponsoring events or local organizations, businesses can associate their brand with positive experiences and community well-being. For instance, they can display their brand during sports events, which helps in gaining visibility and positive associations.
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Celebrity Endorsements: Collaborating with well-known personalities can greatly enhance a brand's image. Celebrities can act as brand ambassadors, which can lend credibility and attract attention to the business's products or services.
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Other PR Strategies: Engaging in activities like publishing annual reports, distributing brochures, or conducting local community relations programs can also help build a strong public image. Providing excellent after-sales service further solidifies a business's positive standing in the eyes of its customers.