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Write the word TRUE or FALSE after each of the following statements - Leaving Cert Business - Question 13 - 2019

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Write the word TRUE or FALSE after each of the following statements. Brainstorming is an idea generation technique. Product Screening involves developing a sample ... show full transcript

Worked Solution & Example Answer:Write the word TRUE or FALSE after each of the following statements - Leaving Cert Business - Question 13 - 2019

Step 1

Brainstorming is an idea generation technique.

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Answer

TRUE Brainstorming is widely recognized as a collective idea generation method, where participants contribute freely to generate a range of ideas.

Step 2

Product Screening involves developing a sample or 'mock up' of a product.

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Answer

FALSE Product Screening typically refers to evaluating ideas or concepts to determine their viability, rather than focusing on the development of a sample.

Step 3

During the feasibility stage of product development, the product is made available to the market.

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Answer

FALSE The feasibility stage assesses whether the product can be developed successfully, involving analysis and planning, but not actual market release.

Step 4

Test Marketing involves releasing a small sample in order to test consumer reaction and gain feedback.

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Answer

TRUE Test Marketing is an essential phase that helps companies gauge the potential success of a product by examining consumer reactions before a full launch.

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